Action Sports Alliance is a non-profit association of professional female skateboarders and other action sports athletes who have united to develop and promote their sport by empowering and encouraging young women's participation as well as increasing professional opportunities. Through unity and cooperation, we have and will continue to enhance our sport for generations to come.
The business of the Alliance is run by a Board of Directors comprised of leading professional athletes who are elected and appointed by the pro membership according to the organization bylaws. Day to day operations are handled by a team of professional management and administrative executives who report to the Board. The first president of the Alliance's Board is Olympian and many times X-Games champion, CB Burnside.
The Alliance provides its members the opportunity to communicate with each other, with industry leaders, and with the general public about a variety of issues and concerns relating to women's skateboarding. In addition to its informational and communications plans, the Alliance's management and leaders provide consulting and marketing services to corporate sponsors and event organizers. Finally, with its promotional partners, the Alliance plans to organize a series of grass roots and world class level demos and events beginning in Spring 2007.
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